Selling more with what you have
Services: why you don't run them like an online store
A different main metric, different targeting, a different rhythm. And the calculation almost nobody makes.
5 min read5 parts
This topic comes with the plan
Inside there are 5 parts, 1 table, 1 diagram, 3 what-to-do and what-to-avoid lists and a case worked end to end.
What you'll read
- 1.They're two different businesses
- 2.Why a broad audience and not fine targeting
- 3.The calculation almost nobody makes
- 4.The lever almost nobody looks at: the close rate
- 5.High ticket: what's normal and looks like a problem
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