We build SYB because starting a business shouldn't feel like guesswork.

SYB started as a personal tool. One of the founders was about to open a coffee shop in Buenos Aires and spent four months bouncing between consultants, spreadsheets, neighborhood walks, and Google searches trying to answer a simple question: 'is this actually going to work?'

The answer kept being 'it depends', and the work to figure out on what kept being grueling. Cashflow assumptions in one place, competitor pricing in another, foot traffic data in a third, local agencies in a fourth. Every business consultant we talked to wanted USD 3,000 minimum to redo the same exercise we were trying to do ourselves.

So we built it. Once it worked for one business, we noticed it would work for a thousand more — the structure of the question is identical, only the inputs change. SYB is the productized version of that workflow: an AI copilot that reads your context and outputs the plan, instead of the template you fill in yourself.