Deciding and managing

Reading and managing a campaign

The thresholds you decide with, how much to raise the budget and why, what you touch and what you leave alone, and how to diagnose when something isn't working.

5 min read7 parts

This topic comes with the plan

Inside there are 7 parts, 2 tables, 2 diagrams, 2 what-to-do and what-to-avoid lists and a case worked end to end.

What you'll read

1.The most useful threshold of all
2.How much to raise the budget, and why
3.Scaling: vertical and horizontal
4.What you touch and what you leave alone
5.The four metrics to watch, and how
6.Diagnosis: what to look at when something isn't working
7.The platform's numbers aren't the truth

See the plans

There are 5 open topics to read right now: see them.