Getting customers
Advertising angles
The perspective you tell the product from: it's most of what makes an ad work.
6 min read4 parts
This topic comes with the plan
Inside there are 4 parts, 2 tables, 1 diagram, 3 what-to-do and what-to-avoid lists and a case worked end to end.
What you'll read
- 1.What an angle is, and what it isn't
- 2.The five families of angles
- 3.The full cycle: validate, iterate, saturate, rotate
- 4.What a saturated angle looks like
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