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Getting customers

The full creative process, step by step

From idea to published video: topic, brainstorming, script, stress-testing and production.

7 min read6 parts

This topic comes with the plan

Inside there are 6 parts, 1 table, 1 diagram, 5 what-to-do and what-to-avoid lists and a case worked end to end.

What you'll read

  1. 1.The full process, at a glance
  2. 2.One: choosing what to talk about
  3. 3.Two: brainstorming
  4. 4.Three: the script
  5. 5.Four: stress-testing the idea
  6. 6.Five: producing
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