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Deciding and managing

Building a profitable strategy from scratch

The order it's built in, why that order, and what happens when you skip a step.

5 min read5 parts

This topic comes with the plan

Inside there are 5 parts, 2 tables, 1 diagram, 2 what-to-do and what-to-avoid lists and a case worked end to end.

What you'll read

  1. 1.The order matters more than the tactics
  2. 2.One: the numbers, before anything else
  3. 3.Two: choosing the star product
  4. 4.Three: who you're talking to
  5. 5.Four and five: angles, and only then producing
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